Data and disruption: Solving customer problems in one of the world’s most disrupted industries
The private car hire industry been called the ‘poster child for disruption’.
It was an industry that had not fundamentally changed since the introduction of the radio. Yet, these days, taxi and car-hire services are a fully-fledged experience-led interaction - with a key emphasis on the creating a two-way customer experience.
Deon Ludick is Chief Technology Officer at A2B – a leading Australian payment provider and owner of Australia’s largest taxi network, including brands like Cabcharge, Silver Service and 13Cabs.
A2B is no stranger to innovation; they delivered Australia’s first in-taxi electronic funds transfer solution more than two decades ago. But responding to disruptive market entrants and new opportunities to create value out of data has spurred the company’s transformation.
Deon is using a range of customer and staff data to solve customer problems and differentiate his business – from creating new app experiences to using IoT to accurately map how far away your driver is.
Join Deon and Microsoft’s Philip Goldie as we explore how businesses in disrupted markets can adapt and thrive by using data to solve customer problems.