Abstract: 

In this insightful webinar, experts from Microsoft and Ekimetrics address the pressing issue of greenwashing and how data and AI can be leveraged to detect and mitigate it. The session opens with a clear definition of greenwashing—the practice of misleading stakeholders about the environmental benefits of products or practices—and explores its implications for both organizations and consumers.

The speakers emphasize the importance of accurate data collection, standardization, and governance to prevent unintentional greenwashing. They also highlight the pivotal role of AI in validating sustainability claims, ensuring regulatory compliance, and generating actionable insights. A key feature of the webinar is a live demonstration of an AI-powered greenwashing detection agent, showcasing its real-world application in identifying and managing greenwashing risks.

Why You Should Attend This Webinar:

• Demystify Greenwashing
  Gain a clear and comprehensive understanding of greenwashing—its definitions, forms, and the risks it poses to organizations and consumers alike.

• Insights from Industry Experts
  Learn from seasoned professionals in sustainability and AI who will share practical strategies and real-world experiences.

• Harness the Power of Data and AI
  Discover how data standardization, governance, and artificial intelligence can be effectively used to detect and prevent greenwashing, ensuring your sustainability claims are credible and compliant.

• Experience a Live Demonstration
  Watch a live demo of an AI-powered greenwashing detection agent in action, offering a tangible example of how technology can help assess and manage greenwashing risks.

• Stay Ahead of Compliance

  Understand the latest regulatory requirements and best practices for sustainability disclosures, helping your organization remain compliant and build trust with stakeholders.