The next frontier of business has arrived—powered by Agentic AI.

In this keynote, Jared Spataro, Microsoft’s Chief Marketing Officer for AI at Work, reveals how AI is reshaping the fabric of modern organisations. He introduces the concept of the Frontier Firm— organisations that integrate AI into every aspect of their operations to move with speed and agility, differentiate themselves in a crowded marketplace, and augment human capacity at scale.

Explore how human–agent collaboration, intelligent automation, and on-demand decision-making are already enhancing employee experiences, reinventing customer engagement, and reshaping business processes. The greatest barrier isn’t technology—it’s imagination. The bold thinking you commit to today will shape the industry leaders of tomorrow.

Speaker

Jared Spataro

Chief Marketing Officer, AI at Work, Microsoft